I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing.
Thankfully, TikTok ads are here to bypass the unknowns and reach your audiences, and the best TikTok ads have created quite the playbook to success.
While TikTok’s future is still uncertain — it’s already banned in several countries and is on the verge of the same fate in the United States — its marketing potential can’t be denied.
Marketers report that it has the third-highest engagement of all social media and it is also the fastest-growing (rising 9% year over year from 2023). Let’s take a look at some of the best TikTok ad examples so you can reap some of its rewards.
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