21 of the Best Social Media Analytics Tools for Smart Marketers [Video]

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best options for 2024.

Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance as well as your audience.

Tools for social media analytics also allow you to create reports to track performance over time and present results to your team, your boss, and other relevant stakeholders.

Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find …