Ah, Halloween. The perfect excuse for businesses and brands to get a little playful with their audience. So, in honour of spooky season being upon us, here are some of 2022’s most ghoulish video ads.
1. This Is How We Work Now – Director’s Cut | Upwork
POV: your old boss died and has come back as a zombie to dispel the notion that your employees need to be full-timers. The old ways of working were made up by a bunch of dead guys, after all.
I’ve never thought a rotting corpse would make for a good way to advertise your business, but this ad is not only brave and funny as hell, it’s also surprisingly true to the brand’s core message.
2. Liquid Death x Martha Stewart Candle Commercial
Known for making wildly creative, memorable, and outlandish ads to promote its products, canned water brand Liquid Death is never too afraid to take a risk.
They’ve even turned characteristically …