5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration [Video]

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it.

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes.

When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes. This integration frees up your team to focus on high-value activities, like building relationships and driving new opportunities.

MarTech contributor Ali Schwanke presents five straightforward ways to make this LinkedIn integration work with HubSpot (with tips that work with other CRMs too).

The 5 ways to integrate LinkedIn and your CRM covered in this video include:

1. Create a LinkedIn search URL field
2. Add LinkedIn Sales Navigator in HubSpot
3. Auto-add LinkedIn profile URLs with Zapier
4. Automate LinkedIn connections with PhantomBuster
5. Use tools for better tracking and prospecting

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