Fourth annual Consumer Product Content Benchmark Report reveals the critical role of product content in hybrid retail
, /PRNewswire/ — Today, 1WorldSync®, the Chicago-based technology company that provides the world’s leading brands and retailers with critical product information to help consumers make purchasing decisions, released its 2024 Consumer Product Content Benchmark Report, featuring insights collected from 1,750 shoppers across the United States and Canada. The comprehensive study illuminates how product information influences consumer behavior on the path to purchase within today’s omnichannel retail environment.
Read the full report: https://resources.1worldsync.com/product-content-benchmark-2024/
The report found that consumers rely on product content in three crucial stages of the shopping journey, regardless of shopping channel: Discover, where shoppers find products that match their needs; Align, where they assess product features, details and specifications; and Validate, where they confirm their choices through user-generated content like ratings, reviews and customer-submitted videos and imagery.
- Discover:41% of shoppers report they increased their …