Ice Cube drops ‘It’s My Ego’ [Video]

The new single comes with a star-studded visual

Ice Cube releases his new single, “It’s My Ego,” featuring production from Grammy Award-winning, multi-platinum producer E-A-Ski. The single, available now on all streaming platforms, comes from his highly anticipated forthcoming solo album, Man Down, set to drop on November 22nd via his own Lench Mob Records, distributed by Hitmakers.

Alongside the single, fans can also catch the official music video, directed by highly sought-after director Gabriel “VideoGod” Hart (Migos’ Versace, My President is Black for Jeezy and Nas), out now. In the visual, Cube steps into multiple larger-than-life characters, from a minister to a fast food worker and a dripped-out version of himself donned in a bold blue fur coat. The visuals emphasize the song’s powerful message: speak up, stand your ground, and express yourself unapologetically. It features heavy hitter cameos from Mike Epps, Omarion, Paula Jai Parker, Scruncho (How High), Kathleen Bradley (Friday), and WC.

With its hard-hitting beat and sharp …