How podcasts have taken a larger role in the 2024 election [Video]

Unlike interviews on cable news networks, which require a subscription to watch live, many podcasts are readily available to consumers via platforms such as Spotify, YouTube, or Apple Podcasts, all of which can be accessed through smartphones, and in most cases, for free. The accessibility that podcasts offer to consumers compares to the decrease in cable subscriptions in the United States, going from a peak of 105 million households subscribed to cable television in 2010 to the 70 million expected by the end of 2024.

As such, both former President Donald Trump and Vice President Kamala Harris have utilized the growing popularity of podcasts to reach out to younger voters.