The ultimate guide to LinkedIn prospecting in 2024 [Video]

Your cold emails still don’t get you replies or booked meetings?

Then, it’s time to switch your outreach to multichannel and start LinkedIn prospecting!

Instead of traditional outreach, you can increase your reply chances by connecting with your leads on their preferred channel, such as LinkedIn.

LinkedIn is a platform with 800M+ potential leads that can easily match your ICP, thanks to its advanced filtering.

But how exactly do you find your target audience on LinkedIn? How can you use networking to grow your business?

In this article, get top LinkedIn prospecting strategies and tools that will help you find new buyers in 2024.

‍What is LinkedIn prospecting?

LinkedIn prospecting is the strategic process of identifying and reaching out to potential clients or customers on LinkedIn.

This approach is not about sending out mass, generic messages. Instead, it focuses on building genuine relationships and transforming LinkedIn connections into paying customers or clients.

The goal …