How to sell web and app development services [Cold Email Teardown] [Video]

As a web or app developer, you may find yourself fighting for your target’s attention in an email inbox full of similar pitches. Not to mention convincing companies that outsourcing is the quickest and most effective way to go.

Vague pain points and long paragraphs aren’t the solution.

So, how do you structure a cold email that stands out and leads to more conversions?

Check out how Mathieu Larocque, the Head of Email Marketing at Cactus Marketing, tears down a cold email and improves it for more replies.

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Cold email mistakes to avoid if you want to book more meetings

Here’s a cold email that aims to help digital agencies outsource their web and app development needs

Here’s what stops prospects from replying to this cold email:

Mistake #1: Generic pain points

If you want to stick out from other generic cold emails, ensure to point out pain points specific to your lead. This shows you did a proper research and …