Donald Trump appeared on The Joe Rogan Experience this week, marking his latest push to connect with younger voters through alternative media channels.
Over its 15-year run, The Joe Rogan Experience has built a substantial following, with 14.5 million Spotify followers and 17.5 million YouTube subscribers. The show, which is Spotify’s top-rated podcast, draws a largely young, male audience—a demographic that Trump is leaning into, as he previously appeared on the Shawn Ryan Show and Theo Von’s podcast, which are the second- and third-most-listened-to podcasts in the U.S. on Spotify.
The Republican presidential nominee has also appeared on Lex Fridman’s podcast. According to the audience-tracking site Similarweb, Fridman’s audience is 74 percent male, with the majority of his audience being aged 25 to 34.
Combined, these appearances received more than 23.7 million views on YouTube. At the time of writing, Rogan’s podcast with Trump had 3.1 million views.
Trump’s appearance on The Joe Rogan Experiencecame two years after Rogan said he had …