How Doomsday Entertainment and DOOMSDAYX Funded a Music Video with NFTs

Production company Doomsday Entertainment partnered with Barbados-based artist Haleek Maul for his latest music video – and all seems very normal on the surface. The video contains striking imagery, impressive VFX and a paradisiacal location: all quintessential elements that have come to be expected from modern music videos. But underneath the surface is a tale of innovation in the music industry that might just give some hope to aspiring artists at the dawn of web3.

Partnering with web3 creative tech studio DOOMSDAYX, Haleek Maul funded the ‘Verified’ music video through the minting of over 1,000 NFTs. During the 12 months prior to this project, Haleek had taken the music and crypto worlds by storm by breaking the record on Catalog – a music platform where artists sell audio files as NFTs – when he sold four songs from his INNER EPfor a total of 56 Ethereum, valued at $235,000. The 1,000 ‘Producer NFTs’ and 25 ‘Platinum NFTs’ were …