AXM Wins 2024 Vega Digital Award for Best Use of AI & Machine Learning with “The Power of Agile Mix Modeling and AI-Driven Insights” | PR Newswire [Video]

The top honor highlights AXM’s innovative AI-driven media measurement

, /PRNewswire/ — AXM (Ars x Machina), formerly known as Media Matters Worldwide, proudly announces its 2024 Vega Digital Award win for Best Use of AI & Machine Learning. The winning entry, titled The Power of Agile Mix Modeling™ and AI-Driven Insights, demonstrates AXM’s commitment to pioneering innovative media solutions at the convergence of technology and human ingenuity.

This award comes on the heels of AXM’s recent rebrand, a transformation designed to emphasize the company’s evolved focus on architecting data-driven media solutions that harness cutting-edge technology to deliver impactful, measurable outcomes for clients. AXM’s reimagined identity, rooted in the synergy between ‘Ars’ (art) and ‘Machina’ (machine), embodies its mission to combine human expertise with advanced AI capabilities to elevate the effectiveness of marketing campaigns.

“Our rebrand to AXM represents a shift towards a more dynamic and technology-driven approach to media,” said Sara Owens, Senior Vice President of Analytics and Data Science at AXM. “This award …