Top 20 UK financial services advertisers by media spend [Video]

For The Drum’s Finance & Utilities Focus, we take a look at the 20 biggest budget-holders in the UK financial services sector.

Lloyds Banking Group, American Express and Co-Operative Group lead the way as the UK’s biggest-spending financial services companies, according to research revealed as part of our special focus on finance industry marketing.

Compiled with media spend data provided by Winmo, the sales intelligence platform designed by and for professionals in advertising, media and agencies, the list provides a snapshot of the biggest budget-holders operating in the UK.

As The Drum detailed this week, Lloyds, which holds the top spot with an annual media spend exceeding £50m, has just undergone a major brand refresh designed to “create a bank that is fit for the future.” That’s according to its chief marketing officer Suresh Balaji, who told us the rebrand isn’t a mere “CMO vanity project” but something much more foundational.

American Express, in second spot, has also been a focus …

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