Waitrose keeps the nation guessing with star-studded whodunnit Christmas ad to launch biggest ever festive campaign Marketing Communication News [Video]

Today, Waitrose has unveiled the first instalment of its Christmas advert – Sweet Suspicion, A Waitrose Mystery – to support the start of the retailer’s Christmas campaign.  A festive cliffhanger; the ‘whodunnit’ Christmas ad features an all-star cast and – for the first time – is a two-parter, concluding in the coming weeks.

A stellar ensemble cast including Matthew Macfadyen of “Succession”, comedian Joe Wilkinson from “Afterlife”, Rakhee Thakrar of “Sex Education”, Sian Clifford from “Fleabag”, Dustin Demri-Burns of “Slow Horses” and Eryl Maynard of “Agatha Christie’s Miss Marple” and directed by Lucy Forbes whose recent work includes Eric and This is Going to Hurt.

The ad, created by Saatchi & Saatchi, centres around a family of food lovers preparing for Christmas day, only to discover that the show-stopping No.1 WaitroseRed Velvet Bauble Dessert has gone missing. The amateur detective, played by Macfadyen, is on a mission to uncover the culprit. Was it …