8 of the Best Product and Service Videos

Costa or Starbucks? Or Caffè Nero? Ooh, or the new independent that just opened?

We all consider these kinds of decisions every day.

When it comes to weighing up several different products or services, we generally want to find out as much as we can. We want to know our options so we can make an informed decision.

The same goes for your potential customers. In the middle of their buyer’s journey they’re ready to learn about the benefits and features of your offering and what makes it stand out.

You need to give them the information they want without jumping too quickly to the hard sell or putting them off with fluffy, abstract branding.

In short, it’s a balancing act.

A great promotional video will tell your ideal buyers how your product or service works, show them how it’s used and allow them to imagine doing so themselves. Vitally, it’ll also paint a vivid picture of the happier and less stressful life they could soon be living.

Here …