Why vertical video content is helping news publishing stay the right side up

As audiences spend more time on the open internet, how can advertisers grab, and keep, their attention? Next generation adtech is offering an answer – by tapping into how, not just where, they digest news.

The hype around social platforms means it’s easy to assume that’s where brands should focus their attention. But audiences spend 66% of their time on the open internet, largely because they trust the quality and relevance of its content. And that’s not just good news for advertisers: maintaining quality news content is vital for a healthy democracy.

In the competitive, digital landscape of the open internet, where it’s harder than ever to cut through the clutter, how can advertisers own their audiences’ attention? And how is vertical video content transforming traditionally static news real estate into lucrative media consumption environments?  