Journalist-turned-marketer Charlie Gilbert of Volt on the key to mastering brand messaging [Video]

This VP of marketing comms has learned a lot about the art of compelling communication. Now he’s applying it to one of the world’s most innovative real-time payments startups. Over to our own interrogator, Tim Healey, to get the inside story.

You started out as a news correspondent and now you’re at Volt and you’re VP of marketing communications. Can you walk us through your career path to date?

I had grand aspirations to become an investigative journalist. I went to Queen Mary and City University in London, and realised that the starting salaries for an entry-level journalism position made that career path less viable. I instead went into the relatively new profession of content marketing. I cut my teeth with a few agencies, and worked with clients directly.

After a couple of years, I definitely wanted to move in-house. I was frustrated with the effort I was putting into …