Ad of the Day: Taika Waititi directs Disney holiday short The Boy & The Octopus [Video]

The spot comes from ad agency Adam&EveDDB and will run across EMEA on YouTube.

Disney embraces emotive storytelling in its annual holiday campaign, sharing the heartwarming tale of a young boy who forms an unlikely friendship with a small octopus.

The ad follows the journey of the child who discovers a curious octopus has attached itself to his head during a seaside vacation. After returning home, the boy forms a true friendship with the octopus by introducing his new companion to his life on land.

Soundtracked by a melodic rendition of Part of Your World from The Little Mermaid, the song highlights the octopus’s desire to explore the world above. It was recorded live by a 60-piece orchestra and mixed in the legendary Abbey Road recording studio.

Behind the lens is Academy Award-winning director Taika Waititi, acclaimed for his work on Apple’s ‘The Lost Voice’ commercial.

Watch all of this year’s Christmas ads.