Passion Pictures Keep it Warm and Fuzzy for Movistar – Motion design [Video]

Passion Pictures director Tom O’Meara combines his extensive stop-motion experience with CG characters to create a happy tactile warmth in this hybrid spot for Spanish telco Movistar thru agency VML Madrid.

From Passion Pictures: “To create the film, we combined Tom’s knowledge of stop-motion craft and our animated storytelling to create a look that bears all the fuzzy hallmarks of a traditional stop-frame piece, with the flexibility and polish of CG animation. 

“Achieving a stop-motion aesthetic with CGI required a meticulous approach and dedication to capturing the warmth and subtle imperfections that are hallmarks of traditional animation.”

 “The CG animated characters feel right at home in the hand-built miniature sets thanks to the care and attention paid to every stage of production, combined with the tactile, crafted textures created specifically for them.”