Engagement to Action: How a PR partnership is saving Klang River [Video]

Winning The Drum Awards for PR in the Government or Public Sector category is Landasan Lumayan’s Engagement to Action: Transformative Partnerships for Klang River campaign. Here is Gold-winning case study from the agency Rantau+.

The Selangor Maritime Gateway (SMG) initiative is groundbreaking, marking the first systematic effort to rehabilitate a highly polluted Malaysian river, transforming it into a valuable ecosystem. Once the economic and social lifeline of the region, Klang River had deteriorated into a dumping ground. Since 2019, SMG has focused on restoring the river and its surroundings, including the often-overlooked mangrove systems.

The primary objective is to nurture an ecosystem that combats climate change, preserves biodiversity, and ensures water security. However, the most critical challenge is reconnecting people with the river and fostering collective responsibility for its care and conservation.

When the project began, many organizations and communities were skeptical, seeing the river’s pollution as irreversible. The agency …