New Orleans Liquor Store Hosts First Wedding in Unique Chapel [Video]

NEW ORLEANS — Saturday, a brand-new wedding venue in New Orleans will marry its first couple. They will tie the knot inside a liquor store, in what the store’s owners believe will be a first-of-its-kind ceremony. 

It started as a plan to boost tourist traffic. Vince Caruso, Vice President of Marketing at Chuck’s on the Avenue, approached owner Chuck Loescher with the idea. 

“He said, ‘Hey, they’ve got donut shops all over the world with wedding chapels,” said Loescher, “‘Why don’t we put a wedding chapel in a liquor store?’” “It took me probably a good month or two to convince him it was a good idea,” said Caruso, laughing. The project took several more months to build and plan. Now, it is complete. 

Brides will walk through the front door of Chuck’s, pass shelves of sparkling wine and cordials, …