Indigo Ag and Truterra launch strategic collaboration to accelerate adoption of agriculture sustainability solutions | PR Newswire [Video]

, /PRNewswire/ — Indigo Ag and Truterra today announced a strategic collaboration aimed at simplifying, expanding and accelerating the adoption of ag sustainability solutions. This move aims to address pain points for companies seeking solutions to reduce ag-based emissions or remove carbon from the atmosphere and bring clarity for all participants in this growing market, including farmers.

The collaboration aims to channel Indigo’s industry-leading science, data and technology capabilities, to create quality, standard setting and predictable ag sustainability outcomes and Truterra’s ability to drive farmer engagement and approach of working with and through the farmer’s trusted advisor, the ag retailer. 

The two companies will work toward creating a common framework for high-integrity agriculture sustainability programs that effectively responds to the demands of downstream buyers within and beyond the ag value chain by ensuring greater consistency and standardization of ag sustainability outcomes and delivering a broader spectrum of solutions.

Farmers enrolling in agricultural sustainability programs will …