How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

New Ivey podcast explores path to entrepreneurship [Video]

Categories
Marketing Podcasts

Are entrepreneurs born or made? A new podcast from the Ivey Business School, the Ivey Impact Podcast, explored that question with Eric Morse, executive director of the Morrissette Institute for Entrepreneurship, Powered by Ivey.  

Morse, who is also special advisor on entrepreneurship to Western President Alan Shepard, studies “entrepreneurial cognition,” or how entrepreneurs process information and make decisions.

Ivey dean Julian Birkinshaw hosts the first season of the new podcast, a series called Dialogue with the Dean, where he sits down with faculty members to talk about issues that matter to today’s leaders.

Julian Birkinshaw (JB): We know entrepreneurship is a key driver of economic growth in Canada, around the world. You have been researching the topic of entrepreneurship for 20 odd years. So go back to your earlier work. You studied entrepreneurial cognition. What do we mean by that? What did you discover? 

Eric Morse (EM):By “entrepreneurship cognition,” what we really mean is how do entrepreneurs …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads