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Expert Toy Picks for the 2024 Holiday Season [Video]

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Disclaimer: This is sponsored content. All opinions and views are of the advertiser and do not reflect the same of WFTS. Advertiser: The Toy Association

The holidays are underway, and while parents are planning to be more discerning with their budgets this year, toys remain a top priority. According to new research from The Toy Association, 69% of parents plan to cut costs elsewhere to ensure their kids have the top toys for the holidays.

While toys based on kids’ favorite characters will certainly be driving kids’ ask, parents will also be seeking out toys that spark kids’ imaginations and sneak in a little learning as they play.

Toy trends specialist Jennifer Lynch joins us to highlight this year’s top toys, including:

  • Spidey & His Amazing Friends Mega Jump HQ Trackset: This action-packed, 39-inch racetrack lets kids leap into adventure with their favorite Spidey characters, featuring web tunnels, a mega jump, and exclusive vehicles.
  • PLAY-DOH Pizza Delivery Scooter Playset: It’s more than a scooter! …

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