Matt Barnes reveals details of ‘All the Smoke’ deal with DraftKings [Video]

As one of the first NBA athlete-hosted podcasts, All the Smoke is a pioneer.

But until last year, it was locked into a deal with a fading company in Showtime Sports. After being purchased by Paramount Global, the legendary boxing and documentary brand folded, and ATS hosts Matt Barnes and Stephen Jackson had to act fast.

They launched All the Smoke Productions and jumped ship when Showtime Sports went down. Soon after, they struck a partnership with DraftKings and Meadowlark Media, which allowed them to maintain and expand their platform in digital sports media.

In a new interview with Rich Kleiman of Kevin Durant’s Boardroom media outlet, Barnes revealed specifics of the deal for the first time.

“We signed a very beautiful, high seven-figure deal for a two-year situation to not only pay us for what we accomplished, but built up our company,” Barnes said.

That’s a far cry from the $30,000 in revenue that Barnes said he and Jackson pulled in …