Meet Kappiri Studio and Their Spec “Nike x Sacai” Spot – Motion design [Video]

India-based Kappiri Studio just stormed onto the Stash radar with this mix of 2D motion, CG, and faux stop motion wrapped into a kinetic spec spot for the Nike x Sacai sneaker by Japanese fashion designer by Chitose Abe.

Parvathy Narayan, EP/co-founder at Kappiri: “This film is an experimental in-house project where we set out to challenge ourselves by combining the concept of behind-the-scenes footage into a dynamic product commercial.

“Our primary goal was to spark curiosity in the viewer, blending simulated reality with creative storytelling in a seamless and compelling way. We were inspired by the dual essence of the project, reflected both in our approach and in the product we chose. 

“Achieving a seamless blend of simulated reality and creative storytelling was our biggest challenge. We tackled this by using stop motion techniques for the BTS sequences, creating a clear distinction between the two worlds.”

“The Nike X …