Can companies buy and sell your personal information? [Video]

If you’ve ever used a price comparison tool or been flooded by telemarketers, you can thank lead generation. It’s legal but can be used for fraud and scams.

ST. PETERSBURG, Fla. — When it comes to finding a new insurance provider, you want to ensure you get the best coverage at a price that works for you.

Many people turn to online comparison tools, like QuoteWizard, to help find the best rates. But while getting a quote might seem easy, it’s not always as straightforward as it seems.

In many cases, entering your personal information on a third-party website in search of a deal can lead to an overwhelming number of calls and emails from companies hoping to win you over as a client.

You might even wonder how they got your number or how they knew you were shopping for insurance in the first place.

The answer? Lead generation.

Several VERIFY viewers have reached out asking if this practice …