DDB Group Sydney and Lipton Ice Tea launch the Jargon Junket [Video]

Matt Chandler: ‘This idea is a genuine game changer, with the power to shift paradigms, amplify brand saliency, disrupt the category at every touchpoint end-to-end, and streamline a holistic brand narrative.’

DDB Group Sydney and Lipton Ice Tea have launched a new summer activation, the ‘Lipton Ice Tea Jargon Junket’.

Lipton Ice Tea is giving Aussie office workers the chance to exchange the soul-destroying corporate buzzwords they’re forced to endure at work for epic work-cleansing escapes.

Office workers can use a custom-built jargon scanner to collect buzzwords they have to read or listen to at work. The first-of-its-kind tech, developed by DDB Group, will pick up office favourites like “ping me”, “circle back”, “smarketing” and “fast-follow”, as well as more than 130 other phrases.

Every buzzword collected will give Aussie workers a better chance to be sent on one of five work-cleansing ‘Jargon Junkets’ based on some of …

Tags Brand Activation, Marketing Strategy, Social Media Marketing