The Bear Brand dragon erupts from a volcano in full-CG ad by Juice VFX adobo Magazine [Video]

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JAKARTA, INDONESIA — Nestlé Indonesia’s Bear Brand has set the advertising world ablaze with its latest full-CG commercial, a visually stunning collaboration between Ogilvy + Hogarth, Nayfosindo Production, and Juice full-service visual effects studio. The ad, directed by Eric Will, one of Juice’s in-house creative talents, features the brand’s iconic dragon navigating an erupting volcano filled with molten lava, smoke, and its signature milk all created in CG. Adding star power, Indonesian actor Nicholas Saputra lent his voice and presence, enhancing the ad’s authenticity. 

“This project was a showcase of our capabilities in creating large-scale, dynamic simulations,” said Jakub Wrzalik, Head of CG at Juice. “The challenge was to integrate the concept of the dragon character, animate its movements and integrate it with a fully CG environment brimming with complex interactions—raging lava flows, towering smoke columns, and the delicate behavior of liquid milk. We leveraged advanced simulation tools and a …