Some of the world’s most successful businesses and brands are increasingly using 2D animation in their video content. It’s everywhere these days.
But why is this? Well it’s pretty simple really. It’s proving to be a great way to communicate complex ideas and messaging to audiences, and the results speak for themselves!
To showcase this success, the team at Venture have compiled a list of our favourite five 2D animations, from a variety of animation production companies to get you inspired!
1.Metro Trains “Dumb Ways to Die”
Metro Trains released a short animated music video called “Dumb Ways To Die”, in order to highlight safety around trains, such as ignoring the barriers on a level crossing. As the campaign was aimed at younger audiences, the animation company decided to go with a fun, 2D style.
Due to the simple style and humorous tone you might not immediately realise what the video is actually about – being safe around trains. The message doesn’t come …