Stake launches new brand platform via 72andSunny, Fourteen10 [Video]

Stake has launched its new brand platform ‘Onwards’ with creative agency 72andSunny with a cinematic film by Collider’s Dylan Duclos. 

As the old ways of growing wealth are becoming further and further out of reach, the investing platform is offering a new way forward for a generation without the ability to easily break into the world’s most challenging property market.

Shot on a vast set designed to represent a maze of confusion and dead ends, the film launches Stake’s new brand platform ‘Onwards.’ 

“‘Onwards’ is bigger than any one product or service,” James Healey, marketing lead at Stake, said. “It’s a mindset, one that we see ambitious Australians embracing when faced with the challenging economic environment we’re living in.

“It says ‘Despite there being genuine difficulties in trying to get ahead these days, there’s still things I can do. Choices I can make.’ And Stake is …