Video Inspo: Dry January and Martha Stewart [Video]

She’s back at it. After Liquid Death turned characteristically sweet-natured Martha Stewart into a sinister homicidal maniac, she’s back in the ad game again — only this time, with a bit of a potty mouth.

During a month that really doesn’t favour the alcohol industry, Tito’s has tasked the DIY legend to find more uses for their vodka.

This hilarious ad is a clever way for Tito’s to stay top of mind during Dry January, and with over 130,000 people signing up to take part in the challenge in 2022, it’s a pretty smart choice. Who else is going to be advertising their alcohol after consumers have perhaps overindulged in the boozy festive season? 

The 60-second spot shows Stewart using vodka for household chores and cooking (ultimately giving up in favour of a martini). 

But it’s not all a joke! To complement the January campaign, Tito’s has also released a DIY January …