How to use storytelling in corporate video production

There is no doubt that storytelling is highly effective in corporate video production. There are many misconceptions about how to use stories in video, though. There’s also a fair amount of confusion around the meaning of storytelling.

As a result, many brands end up missing the mark. Not surprisingly, this can have a knock-on effect, making brands come across as trying too hard. Worse, it could also result in brands seeming false, which impacts trust.

Before we delve into some tips on how to tell stories the right way, let’s take a quick look at what we mean when we talk about storytelling in corporate films. With a never-ending number of videos out there, most will likely not capture your attention. What about those that do resonate? 

Think back to the last video you watched – the one that made you see past the marketing hype and feel invested in the message of the video. …