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Hundreds of fans flock to ‘Anora’ merchandise pop-up [Video]

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Experiential Content Marketing

Hundreds of fans flock to ‘Anora’ merchandise pop-up

Hundreds of “Anora” fans lined up for hours in Los Angeles recently, hoping to snag exclusive merchandise inspired by Sean Baker’s latest film about a stripper who marries the son of a Russian oligarch. In recent years, movie-inspired streetwear has exploded in popularity among film lovers, thanks in part to viral marketing campaigns put on by independent film studios. (Nov. 27)

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