Adidas unveils Adizero Desert Runner Collection adobo Magazine [Video]

Sponsor

DUBAI, UNITED ARAB EMIRATES — Adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence of the region: the desert. To celebrate the launch of this exclusive running shoe, crafted with the region’s rugged beauty at its core, the brand unveiled its first-ever anamorphic art piece in the UAE. Created by globally renowned American artist David Popa, the expansive 100-meter-wide anamorphic art piece in Sharjah’s Al Madam area pays homage to the boundless potential of the desert and the spirit of the modern runner.

The Adizero Desert Runner, is a shoe inspired by the Arabian desert’s vastness and the shimmering blue oasis that punctuates its sands. This limited-edition sneaker, with its distinct color palette, symbolizes more than just a running shoe. It captures the resilience, adaptability, and tenacity of runners who push beyond limits, embracing new frontiers.

To showcase the new collection, adidas collaborated with renowned earth artist, David Popa, …