The Welsh Christmas ad going viral which is ‘better than John Lewis’ [Video]

A touching Christmas advert created by a Welsh scout group has moved viewers to tears, drawing comparisons to the emotional impact of John Lewis’s festive campaigns. The video, which has gone viral and amassed thousands of views, features Penyffordd Scouts and their mission to save Christmas with the tagline, “Santa’s on his way, but he very nearly wasn’t….”

The story unfolds with the Flintshire Scouts group learning that Santa may not make it to their float due to a malfunction at his North Pole workshop. Determined to help, they set out to “create enough magic to bring Santa to Penyffordd”, resulting in a poignant narrative that has struck a chord with audiences. For the latest Welsh news delivered to your inbox sign up to our newsletter.

The response has been overwhelmingly positive, with one Buckley resident commenting: “Oh my goodness, I wasn’t expecting to be sobbing into my coffee this morning!” after watching the advert. Others …