Data Axle Joins the Databricks Marketplace as First, and Only, Provider Offering Both Business and Consumer Data via Databricks Delta Sharing | PR Newswire [Video]

, /PRNewswire/ — Data Axle, a leader in data-driven marketing and business intelligence solutions, today announced a strategic partnership with Databricks, the data and AI company, to bring its industry-leading business and consumer data to the Databricks Marketplace. This addition makes Data Axle the only provider to offer both datasets on the Databricks Data Intelligence Platform. This partnership leverages Databricks Delta Sharing, the open protocol for seamless data and AI sharing across regions, clouds, and platforms.

Databricks end users can gain a more comprehensive understanding of their customers and prospects by integrating insights from both professional and consumer contexts. This helps businesses align B2B and B2C strategies, providing a unified view that enhances decision-making and extends their reach. The connection between business and consumer profiles bridges the gap between B2B and B2C strategies and extends reach, creating a more complete understanding of the ecosystem in which they operate.

Consider a B2B marketer using Databricks to …