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Celebrity Endorsements Help Presidential Candidates | Opinion [Video]

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Interactive Content Marketing

For more than a 100 years, celebrities have publicly supported presidential candidates starting in 1920, when singer Al Jolson endorsed Warren G. Harding for president after World War I had just ended.

Since then, celebs have been all in on presidential campaigns, turning politics into a star-studded show. Think Taylor Swift hyping Vice President Kamala Harris as a “steady-handed, gifted leader,” or Kid Rock throwing a party for Donald Trump—stars bring the hype, the headlines, and maybe even the votes. Maybe.

President-elect Donald Trump greets Elon Musk before the launch of the sixth test flight of the SpaceX Starship rocket Tuesday, Nov. 19, 2024, in Boca Chica, Texas.Brandon Bell/Pool via AP Images

The Harvard Kennedy School Ash Center for Democratic Governance and Innovation released a studyin August finding that celebrities do help presidential candidates in many ways from fundraising efforts to increasing civic interest, engagement, and voter participation. The study also pointed out that celebrities support voter …

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