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ESPN brings live sports, new originals to Disney+ [Video]

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Experiential Content Marketing

Sports fans, it’s game time on Disney+!

Disney+ now has a brand new ESPN tile and hub, which serves as a destination for ESPN+ streaming sports content and gives subscribers access to sports, general entertainment, and kids and family programming, all within a single app.

This seamless, integrated viewing experience is available to subscribers of the Disney+, Hulu, and ESPN+ bundles in the U.S.

“This launch really puts a cherry on top of a fantastic year of innovation at Disney+,” Alisa Bowen, President of Disney+, said. “Earlier in the year, we made Hulu available in the Disney+ app, and now we’re doing the same for ESPN+. This gives our bundle subscribers one place to consume everything they love from all our brands.”

John Lasker, Senior Vice President of ESPN+, explains that fans will be able to experience the difference right away.

“In the first 90 days, bundle subscribers should expect 5,000 live events, including NFL, NBA, NHL, …

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