Wolf BKK teams up with Central Department Store to introduce a new holiday season mantra: ‘Keep the Best Gift to Yourself.’ [Video]

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BANGKOK, THAILAND – While shopping and gifting for others can be merry and joyful, Central Black Midnight Sale knows its shoppers better than anyone else. Recognizing that sometimes, the best gift is the one you give yourself.

“Keep the Best Gift to Yourself” is all about embracing the joy of self-gifting in a playful and fun way. It taps into the familiar spirit of Thai gifting culture while adding a humorous twist. By focusing on the idea that sometimes, the best gift isn’t the one you give away, but the one you keep to yourself, the campaign encourages shoppers to indulge in a little self-love this holiday season.

The campaign kicks off with a humorous film that parodies the cute Thai gifting tradition. In this story, one sister presents a gift, but the other quickly realizes that the best gift isn’t the one she received—It’s a pre-loved gift attached with a new tag to make it look like new. A …