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Blanco y Negro | Hotel Dracula Immersive Experience [Video]

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Experiential Content Marketing

Blanco y Negro, a producer and distributor of pioneering immersive and virtual reality experiences, is celebrating the success of the Hotel Dracula Immersive Experience, an innovative attraction that blends state-of-the-art virtual reality (VR) technology with storytelling.

Co-produced with Univrse, an acclaimed VR specialist, the Hotel Dracula Immersive Experience sets a new benchmark in the continually evolving immersive entertainment sector.

“This groundbreaking experience, which combines storytelling, and cutting-edge virtual reality technology, has established itself as one of the most successful and sought-after licenses of the moment, conquering markets across continents in record time,” says a spokesperson from Blanco y Negro.

The Hotel Dracula Immersive Experience’s key feature is its 25-minute location-based virtual reality (LBVR) experience, which is designed to provide a seamless combination of interactivity and immersion. It is available in several languages, making it accessible and engaging to a wide range of viewers across the world.

The experience debuted in October 2023, with agreements subsequently secured for it to be shown in a …

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