DS Automobiles wins Smartbest award [Video]

The integration of ChatGPT has earned DS Automobiles the Autobest Smartbest 2025 award. It was the first car brand to embed the artificial intelligence software in its models as standard, resulting in a more advanced user experience for its customers. It currently provides the DS IRIS SYSTEM with integrated ChatGPT on the DS 3, DS 4, and DS 7 and will soon be added to the DS N°8 model when it is released. The Autobest jury comprises 31 members from 31 countries, with Ireland represented by Complete Car’s Dave Humphreys.