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GOOD JOB Through Crash A Unique Perspective on Chery’s Crash Test Lab [Video]

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Experiential Content Marketing

WUHU, China, Dec. 12, 2024 /PRNewswire/ — Recently, Chery Auto released an unconventional and engaging video that takes viewers on an intriguing journey through its cutting-edge crash test lab. Through the unique perspective of a newly “hired” crash test dummy, the video vividly demonstrates the exceptional safety performance of TIGGO 8, offering viewers fresh insights into automotive crash testing. It also highlights Chery’s unwavering commitment to providing top-notch safety for every user.

https://youtu.be/f3dl8QzsloI?si=OSch9grPCB5aYoB5

The video begins with its protagonist—a highly realistic crash test dummy—humorously sharing his “work experience” with the audience. He recounts his mixed emotions during his first crash test, describing nervousness and excitement. Yet, above all, he expresses pride and honor in being part of a mission to safeguard human lives.

The video then shifts to Chery’s Crash Test Center, a massive facility covering an area of 32,000 square meters and built with an investment of RMB 150 million. …

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