IBM Study: Vehicles Believed to be Software Defined and AI Powered by 2035 | PR Newswire [Video]

, /PRNewswire/ — The IBM (NYSE: IBM) Institute for Business Value today published its latest ‘Automotive 2035’ study which reveals an industry grappling with an erratic transition away from current products and business models.

The study highlights that over the next decade, 80% of new cars will have a powertrain that will be electrified to some extent, according to respondents. The findings also reveal that:

• 74% of executives surveyed believe that by 2035 vehicles will be software defined and AI powered
• 75% of respondents say the software-defined experience will be the core of the brand value
• The auto industry is trying to shift its business model from one-time car sales to a recurring revenue model for digital services and products

The study is a data-led analysis of automotive and mobility industries developments over the next 10 years and is based on 1230 interviews with senior executives from automotive OEMs, suppliers, and surrounding industries across 9 countries.

“The …