How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

N.B. news: Runners brave the cold for Christmas endurance test [Video]

Categories
Interactive Content Marketing

During the holidays, many people take the time to get intimately reacquainted with their couch, turkey dinners, chocolates, Christmas TV specials and other assorted creature comforts. Aside from a few potentially stressful family engagements, the last few weeks of December are typically a period of rest and relaxation.

Jos Eijkelestam is far from typical.

Instead of curling up by a fireplace with a warm cup of cocoa, Eijkelestam will be running outdoors come rain, shine or snow, before leaping into a chilly lake. And he’s encouraging other New Brunswickers to join him.

“I like to see myself as a trail runner,” he said. “There is something about trail runners, they like to challenge themselves in a way road runners might not. Trail runners seek out nature, they’re looking for the woods and wild and mountains.

“Trails are never paved, it’s always rocks and roots. A long trail is automatically a bit of suffering but there’s joy …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos