Spatial computing isnt science fiction its remaking brand identity, right now [Video]

Daniel Vera Villalobos of Serviceplan’s Plan.Net Studios argues spatial computing is transforming our very idea of space – and opening new frontiers in brand identity in the process.

What makes you feel more connected to a brand’s identity: visiting their physical space, or going to an online site?

The answer to this question (bear with me) hints at the true potential of spatial computing as a communication tool.

We understand the world around us through space. As an architect and someone who has worked extensively with spatial experiences in the virtual realm, this is a reality I observe every day. But the most striking confirmation of this principle came from somewhere a bit more unexpected than my academic and professional background: from my one-year-old son. Watching him discover the world makes it clear how he processes information in a purely spatial way. Something directly in front of him is far …

Tags Brand, Brand Experience, Marketing Strategy