On any given Saturday: SuperMotocross makes special claim to ‘Race Day’ [Video]

The SuperMotocross World Championship Series is making a special claim to Saturday as Race Day with a new branding campaign.

Launching this week, the campaign will sport a unique visual identity, a custom “Race Day” song, and a multi-channel ticketing initiative designed to increase fan engagement and excitement.

“This campaign amplifies everything we love about Race Day and invites even more fans to join us in the experience,” said Dave Prater, Vice President – Supercross, Feld Motor Sports, in a news release. “Supercross brings together the world’s best athletes at the pinnacle of off-road motorcycle racing, showcasing unmatched levels of skill, bravery, strength, and endurance. Seeing the sport up close and meeting these remarkable athletes at FanFest, while being part of the crowd takes the excitement to a whole new level.

“This campaign is an invitation to experience Supercross live and in person in an entirely new way.”

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