How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos

How is Taylor Swift involved in Blake Lively and Justin Baldonis alleged harassment fiasco? [Video]

Categories
Strategic PR Campaigns

Blake Lively’s close association with Taylor Swift is no secret to fans. The ‘Blank Space’ songstress is not only the godparent to Lively’s kids but the musician also often name-drops them in her lyrics.

Lively recently filed a legal complaint against Justin Baldoni alleging sexual harassment and organizing a smear campaign to “destroy” her reputation and her BFF Swift is mentioned in the legal suit twice. According to People, the pop star’s name cropped up in a scenario planning document allegedly written by Baldoni’s public relations team TAG PR. It is suggested Swift’s name was mentioned in a way to portray Lively in a negative light.

“The Scenario Planning document states that TAG could ‘also explore planting stories about the weaponization of feminism and how people in [Lively’s] circle like Taylor Swift, have been accused of utilizing these tactics to ‘bully’ into getting what they want,’” reportedly says the complaint …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads