Market Segmentation of the Game Industry [Video]

Today, anyone can play video games on a computer or smartphone. There are two types of video games: computer games and console games, which run on distinct platforms. In recent years, the introduction of social networks, cell phones, and tablets has given rise to new categories such as mobile and social gaming. Since their inception in the 1970s, video games have evolved significantly. Today’s video games may feature highly realistic images and animations and a distinct set of elements, such as music or voice acting, to make players feel as if they are present. Video games are already a multibillion-dollar industry that will continue to expand. We will concentrate on its marketing mix, positioning, segmentation, and other features. Without further ado, let’s get started.