Cadburyand VCCP unveil new film Memory as part of their Generosity campaign Marketing Communication News [Video]

The seventh instalment in the multi-award-winning Cadbury Dairy Milk ‘There’s a Glass and a Half in Everyone’ platform highlights family bonds and the lasting impact of small, special acts of generosity

Today, Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk ‘Generosity’ brand platform, ‘There’s a Glass and a Half in Everyone’.

Created in partnership with its global agency of record, VCCP, the campaign furthers Cadbury’s mission to inspire acts of generosity while highlighting how gifting chocolate can serve as a powerful gesture of kindness and connection.

‘Memory’ marks the seventh year of Cadbury’s generosity brand platform, a globally recognised campaign known for its heartfelt and emotional storytelling. The campaign continues to resonate with audiences by highlighting meaningful, relatable moments that celebrate the power of generosity whilst also challenging industry conventions by focusing on small, emotional moments rather than action-packed narratives.

The multi-award-winning campaign, which includes previous films such as ‘Mum’s Birthday’, ‘Fence’, ‘Bus’ has …